Wednesday, December 26, 2012

Payment, Simone. Taking Your Band Online.


Payment, Simone.  Taking Your Band Online.  Rosen Publishing Group     64p  $25.00 978-1-4488-5660-2    2013  ms/hs    VG-BNS                  series: Garage Bands     Nonfiction           

This book provides an overview of marketing music via the internet.  Years ago, anyone could start a “garage band.  Most local bands developed local followings but were rarely heard outside of their region.  Today’s new bands take advantage of internet technology to develop a following and be heard.  Bands may never play a live gig and yet have an international following. 

Savvy promoters with a little online marketing know-how
can promote their group so that their band’s music is heard around the globe.  Simone Payment offers readers practical information on how to promote and distribute their music using websites, social networks, and file-sharing software, so that they can become music stars with the click of a button.

Colorful photographs in a dynamic layout are accompanied by engaging text and helpful peripherals (glossary, suggested reading
lists, and an index).  The list of organizations that help young talent get started is also useful.       
Music-Internet marketing, Music-Vocational guidance                                                                   --Hilary Welliver

 

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